Google is collapsing the gap between quick answers and deeper chats in mobile search. For travel brands, this could mean more queries — from inspiration to booking — will run through conversational interfaces, not blue links.
Google’s Latest Test Could Erode Travel Search Referrals Even More
Google is collapsing the gap between quick answers and deeper chats in mobile search. For travel brands, this could mean more queries — from inspiration to booking — will run through conversational in
By Editorial Team••👁36,715 views
Share:
#TAGS:
Skifttravel
🔗Share this article:
Share:
📚You Might Also Like
Discover more articles based on similar topics and interests
Travel
It’s Not Just Social Media. Here’s All the Data the U.S. Wants from Travelers
Extreme vetting, along with more travel fees, could deter tourists ahead of major events like the World Cup.
👁️1.2K
Travel
How AI-First Thinking Is Reshaping Airline Innovation
Travel brands are racing to adopt AI, but real progress comes from rebuilding foundations rather than layering tech onto legacy systems. Airlines that take an AI-first approach can operate proactively
👁️47.9K
Travel
Final reminder: Your Amex Platinum’s $50 Saks credit expires Dec. 31 — here are 6 items to buy
This use-it-or-lose-it Saks credit resets twice yearly, which means December is your last chance.
👁️44.4K
Travel
How to Use Skift Megatrends 2026: A Playbook for Travel Operators
The next 12–24 months will reward operators who act on trends early, not those who wait for certainty.
👁️45.0K
Travel
Get your caffeine fix with half off drinks at Capital One cafes
Have a Capital One or Discover credit or debit card and need a caffeine fix? Stop by your nearest Capital One Cafe to get 50% off handcrafted drinks every day.
👁️26.2K
Travel
Where Was 'Wake Up Dead Man: A Knives Out Mystery' Filmed?
Benoit Blanc is back and investigating a murder in the scenic Hudson Valley.
👁️23.5K