Media hype shapes rise and fall of the 'girlboss' entrepreneur narrative

The girlboss is a cultural phenomenon created—and then deconstructed—by media hype. A study titled "The Rise and Fall of the Girlboss: Gender, Social Expectations and Entrepreneurial Hype" reconstruct

By Editorial Team👁39,555 views
Share:
Media hype shapes rise and fall of the 'girlboss' entrepreneur narrative
The girlboss is a cultural phenomenon created—and then deconstructed—by media hype. A study titled "The Rise and Fall of the Girlboss: Gender, Social Expectations and Entrepreneurial Hype" reconstructs the rise and fall of women entrepreneurs in media narratives. It shows how media portrayals have shaped society's expectations of female managers and helped to determine both their success and their downfall.

#TAGS:

Phys.orgscience

🔗Share this article:

Share:

📚You Might Also Like

Discover more articles based on similar topics and interests

A Rare Gourd
Science

A Rare Gourd

NASA’s Hubble Space Telescope captured an uncommon sight – the death of a low-mass star – in this image of the Calabash Nebula released on Feb. 3, 2017. Here, we can see the star going through a rapid

👁️14.3K