JioHotstar Executives Detail $445 Million South India Strategy as Viewership Surges 160%
Indian streaming giant JioHotstar is scaling its South India operations following dramatic audience growth over the past 10 months, with executives detailing the strategic rationale behind the platform’s INR4,000 crore ($445 million) content investment unveiled on Tuesday in Chennai. Krishnan Kutty, head of entertainment for JioHotstar’s South cluster, and Sushant Sreeram, chief marketing officer and […]
Source: Variety
Read the full article: https://variety.com/2025/tv/news/jiohotstar-executives-445-million-south-india-strategy-1236605057/
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